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Be Authentic or GTFO Podcast
Season 8 Episodes
How to Build a Brand People Can’t Ignore
What happens when the Best Damn Roofer returns to the show with no script, no agenda, and no filters?
Josh Bigger is back — and this conversation goes everywhere.
From building a massive following in the roofing industry using outrageous content… to turning that attention into real businesses, marketing agencies, and brand partnerships — Josh breaks down the strategy behind the chaos.
But beneath the persona is a deeper story: fatherhood, business pivots, starting over after a divorce, standing up for personal beliefs, and the reality of building a brand that millions of people watch.
In this episode Eric and Josh talk about:
How controversial content can explode your brand
The marketing strategy behind viral roofing videos
Turning social media attention into real business revenue
The difference between the online persona and the real person
Why roofing companies need better education and training
The future of roofing brands, marketing, and influence
Building businesses that support your family — not destroy it
This episode is raw, funny, uncomfortable at times, and completely authentic.
Exactly how we like it.
Josh Bigger is back — and this conversation goes everywhere.
From building a massive following in the roofing industry using outrageous content… to turning that attention into real businesses, marketing agencies, and brand partnerships — Josh breaks down the strategy behind the chaos.
But beneath the persona is a deeper story: fatherhood, business pivots, starting over after a divorce, standing up for personal beliefs, and the reality of building a brand that millions of people watch.
In this episode Eric and Josh talk about:
How controversial content can explode your brand
The marketing strategy behind viral roofing videos
Turning social media attention into real business revenue
The difference between the online persona and the real person
Why roofing companies need better education and training
The future of roofing brands, marketing, and influence
Building businesses that support your family — not destroy it
This episode is raw, funny, uncomfortable at times, and completely authentic.
Exactly how we like it.
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